Competing in an Era of Disruption

By Simon Preston and Matthew Rich-Tolsma

‘Disrupt or be disrupted’ seems to be the business mantra of today. This succinctly conveys the prize for those businesses that can maintain their competitive advantage in the midst of uncertain, volatile, complex and ambiguous times. The companies that can bring innovative products and services to market fast can reap great rewards, while those that cannot stand to lose everything (think Kodak vs. Apple or Blockbuster vs. Netflix).